Colour communication // 2013

Artwork done by l'éffrontée

The world known Pantone elects each year; the colour of the year. The colour to be, and to scar tissue designers. 2012 was under the reign of Tangerine Tango; a warm  pop of orange whilst 2011 was under the mark of Honeysuckle, some lighthearted pink. For this year, Pantone did not choose a hue to pick up our moods like for the previous years. Even though we all need a good cheer up during economical crisis times. They took the other way round; instead of having a quick and delightfully moment similar to eating ice cream; pleasant but not lasting, they are giving us hope. Emerald. Not green, not that serious, not turquoise like in 2010, not that versatile. But Emerald. Full of hope, like vegetation yet sophisticated like the gem but most of all balance. Emerald, Colour of the Year 2013.