Pop What? / a real step

A POP UP store, an ephemeral shop. Yet it is not as simple! It is an opportunity, in fact it is a glow of hope within the economical crisis. A pop up store is the chance to be outrageously creative, within the perspective that it is ephemeral, it won't last.

Take a look at the Adidas Pop Up Store

Incredible huh? A shoe box shop! ( Take a look at the whole article on http://socialcommercetoday.com/adidas-pop-up-retail-strategy-what-social-commerce-can-learn/)

Last week end, such event took place at Ruisseau Creole under the initiative of Elizabeth de Marcy Chelin and Eloïse Maurel. The dynamic duo, full-fledged designers, are at the head of E&E// Visual Merchandising. They've seized up the opportunity to market young, starting and independent Mauritian designers. Because it is the secret weapon of a pop up store! The latter has a concept of unleashing creativity in the installation like a real artwork, along with the marketing concept of "if you are not buying now it won't last"!
So take a look at the event:

Inside of the Pop Up Store

Our coup de coeur!

The poster

Do you want more? Eloise and Elizabeth did not launch it as islet ! It is the beginning of a series of Pop Up store and while waiting just pop on their Facebook group:

https://www.facebook.com/groups/240041426114403/?ref=ts

And enjoy