Touched / Advert

When advertising does not need any kind of technology, gadget or make up, Peugeot new advert reveals more one the hidden card of the magical world of advertising; create an emotion, an sensorial experience. Hands are used in it, as a metonymy of the person, a stretch out figure of the everyday man, who is bornt, live, love, hurt, wounded, experimenting, in blood, on skin, burnt and connected to the most complex of our senses; the touch. Meters of tactile power that are usually resumed in the hands. Beautiful semiotics. Enjoy the idea, the promotion of life through it not the consumerism playing on our senses and emotions.